In an article about why the Minnesota
Vikings uniforms appear blue on television, but purple
when seen live ("Blue hued at home, Vikings show their true
colors outdoors"), Pioneer Press writer Rick
Shefchik sought the expertise of Wet Paint owner Beth
Bergman on the subject. The following is the excerpt
of the article that included Beth:
"At Wet Paint,
an artists' supply store on Grand Avenue in St. Paul, we got a typical
response when the jersey was presented for comparison.
``On TV it looks
more blue,'' store owner Beth Bergman said.
Bergman brought out
a color spectrum and several tubes of paint to try to make a match.
Prism Violet was close; Red Violet and True Violet also made decent
matches, although the front of the jersey is a slightly darker shade
than the shoulders. To make an exact match, Bergman produced a tube
of Dioxazine Purple.
``This is the actual
color of the pigment, carbazole dioxazine -- PV-23,'' Bergman said.
``It's a generic -- like the name of the chemical, or the synthetic
organic. It's made in a lab, not from a mineral or anything.''
Somehow, Carbazole
Dioxazine Pride doesn't have much of a ring to it."
--Rick Shefchik, Saint
Paul Pioneer Press, January 15, 1999
