One of the biggest recent products in the art materials industry is the New Masters Acrylics line from Old Holland. That’s right, the famous paintmaker has created an acrylic line that carries the same high quality as its professional oil. The 168 colors are the result of seven years worth of research and testing over 250 pigments and binders.
Professor Theo de Beer, the renowned chemist and company owner, had these criteria for creating this new paint:
- It must be a range that compliments their existing oil and watercolor line: a mixture of the best traditional colors, yet including the finest pigments from new technologies.
- All pigments needed to be lightfast ASTM 1 or 2.
- Like the oil, the acrylic needed to be formulated with the maximum pigmentation possible.
- New Masters had to be free of extenders and fillers of any kind.
- The binder had to be 100% pure acrylic resin for excellent adhesion and color retention.
The name "New Masters" is in recognition of the new generation of Old Holland users. Just as Old Holland oils were used by many Dutch masters, New Masters will be used today by the new masters of art. |
· Established 1976 · Creative Supplies for Creative People 
